In this blog post, we explain exactly why Vivid Media stopped paying for a social media scheduling tool but continue to pay for social media analytics and reporting. How it all started When you start your social media marketing journey,…
“People trust people more than they trust brands.” Influencer marketing is a form of social media marketing where an account that has established credibility and a large following, endorses your products. Influencers allow your brand to gain immediate trust from…
A social media strategy summarises your proposed social media activity and acts as a guideline to help your digital marketing agency strategically create and post content to achieve the businesses goals. Identifying and understanding your consumer is crucial in order…
“Create content that is relevant to your audience and the platform” An experienced digital marketing agency will choose the form that will get the highest engagement rates. Content creation can be in the form of videos, pictures, words and audio.…
“Target specific audiences with relevant adverts.” Social media advertising involves creating contextual content for a specific audience and then paying a fee to have that content appear in the feed of your chosen audience. The goal of advertising on social…
“Show your community that your brand cares.” Social media Community management occurs whenever there is an online interaction with the customer on a social media platform. These interactions can be public, when replying to a comment or brand mention, or…
“ Sell your products on a platform that your customer trusts.” Social eCommerce allows for purchases to be contained within a social media platform. This is different from traditional social media marketing which drives referrals to an external website or online…