“Create content that is relevant to your audience and the platform”
An experienced digital marketing agency will choose the form that will get the highest engagement rates. Content creation can be in the form of videos, pictures, words and audio.
Quality content creation is the process of creating content that increases conversion rates when used in paid advertising and increases engagement rates when used in organic content marketing.
When deciding what type of content should be posted there are a few considerations that must be made. The most important is your target audience. The more you understand your audience, the more relevant you can make your content. Consumers will only react to content that they can relate to which is why taking time to understand your consumer deeply is vital for success.
Posting content that is native to a social media platform is also important. Different forms of content will naturally perform better on certain platforms more than others. Analysing macro trends is a good starting point when deciding what type of content to make for a platform. For example, long-form written content, with more than 1000 words, is currently getting the highest engagement rates on LinkedIn. However, the same written content would not perform as well on Facebook, where short-form video content is getting the highest engagement rates.
A social media agencies creative team will consider analytics when brainstorming new content ideas. This includes analytics from macro trends as well as using in-house analytics relating to top-performing posts.
Creating quality content is crucial for success. Quality content will allow a business to implement social media strategy effectively. This is made possible by an experienced creative team that is skilled enough to create digital content that achieves social media strategies goals.
Human behaviour and the resulting trends are constantly changing. This is why experimenting and ‘thinking out the box’ can yield some impressive results. Creating innovative content requires an experienced marketing agency that has a refined intuition, and of course a bit of luck.
A successful marketing agency will be able to consistently send the same brand message, using different forms of content posted onto different platforms, to achieve the businesses marketing goals.
Benefits of Quality Content Creation
Increase in Sales
Quality content creation is crucial for high conversion rates when used in paid social media advertising. Quality content will effectively portray a brands message while resonating with the audience’s interests, desires and values.
Increase Followers
When quality content creation is used in content marketing, it increases the chances of gaining new followers. The primary goal of content marketing is to provide content that adds value, this can be in the form of entertainment or education.
Increase website traffic
Quality content, whether organic or paid, will increase the chance of a social media user leaving the social media platform to visit your website. This can be to find out more information or purchase your product.
Brand awareness
Quality content improves the chances of your content going viral from users sharing and re-sharing it. Every share exposes your brand to a new audience and creates credibility.
Increase Social Media Traction
Many brands have large followings but low engagement rates. These low engagement rates are attributed not only social media algorithms but also to low-quality content that doesn’t resonate with the audience. Creating quality content can help a brand capitalise on the following that they already have.
Create Trust
Consumers no longer trust brands easily. Providing consistent quality content can help mitigate consumers distrust. Content marketing which doesn’t appear as an advert is an effective strategy to gain trust from your followers.
Improve Credibility
Carefully chosen content will make your brand more credible online. When thoughtful quality content is consistently shown to an audience over time, your brand will start to gain a reputation for being authentic. Consumers are more likely to purchase products from brands that they view as being authentic
Effectively portray brand values
Content often seems one dimensional, but quality content will display your brand’s message and values simultaneously. Often your brand values will have to integrate into your content thoughtfully to be received subliminally. Consistency is key when using your social media content to solidify your brand’s reputation online.
Improve SEO
Depending on what social media platform you post on, quality content that is posted regularly can improve your brand’s search engine ranking.
Frequently Asked Questions About Social media Content
How do I create quality content for social media?
You must understand your consumer deeply enough to create relevant content and then have an experienced creative team produce execute your content plan.
Why is quality social media content effective?
Whether you want to increase your brand awareness or increase revenue, posting quality content on social media is effective because consumers are spending a significant amount of their time on these platforms.
What is quality social media content?
Quality social media content is any video, written or audio content that performs well when posted on a social media platform.
How do I know if my social media content is of quality?
If your goal is to increase brand awareness you will look at metrics like impressions and reach, if your goal is to increase sales you will look at your click-through rates and conversions.
What is social media content creation?
Social media content creation is the process of transforming your content strategy into content. What form of content you want to produce will determine which professionals to hire.
What are social media content pillars?
A content pillar is a group of relevant topics which a brand uses to build their overall content strategy. For example, a part of your content strategy could be to show your audience that you are environmentally friendly, creating content to show how a specific product is made would be the content pillar to achieve that goal.
How do I make a social media content plan?
First, decide what your brand wants to achieve and create a social media strategy. You can then brainstorm different content ideas that might resonate with your audience in order to achieve your goals set out in your social media strategy. Once the content has been created it can be scheduled into a content plan.
How do I improve my social media content?
You can improve your content plan by reviewing how your audience has interacted with your previous content as well as view macro trends within your industry.
What is social media content marketing?
Social media content marketing is a form of marketing that has the primary goal of providing value to the customer and a secondary goal of increasing sales. This can be achieved using educational or entertaining content.
What is a social media content producer?
A social media content producer is a person who is responsible for creating the content required to achieve brands marketing objectives.
What is a social media analyst?
social media analyst is a person responsible for viewing social analytics and providing valuable insights about the consumer, and recommendations for future content plans.